Shaping Corporate Culture: For Sustainable Business Success
- 3h 7m
- Josef Herget
- Springer
- 2023
Corporate culture is the most important and central success factor for sustainably successful organizations. If one understands corporate culture as a reality of life within companies which can be formed and developed, it becomes a key management tool. In practice, however, there is often a lack of concrete models, methods and approaches on how to directly change and shape the corporate culture. This is the aim of this practice-oriented book: After a brief introduction to the relevant terms and concepts of corporate culture, its importance for corporate success is elaborated. An integrated architecture model of corporate culture sets the framework for strategy, operational implementation and conscious, culture-compliant daily action. A six-phase process is then presented, which starts with the determination of the most important factors of the individual corporate culture, enables a maturity classification, presents possible methods and intervention options and outlines a change process via a roadmap with which a successful culture change can be monitored. An accompanying illustrative example clarifies the individual phases and demonstrates the possible implementation in one's own corporate practice. The importance of leadership and recommendations for the successful implementation of corporate culture projects round off the book.
This book is a translation of the original German edition Unternehmenskultur gestalten by Josef Herget published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
About the Author
Prof. Dr. Josef Herget combines many years of experience in academia with international consulting activities. He has taught and researched at various universities in Europe, founded and managed companies and held numerous consulting positions in business and politics. Prior to his current position as director of the "Excellence Institute - Research & Solutions" in Vienna, he worked at the Danube University Krems. His research focuses primarily on topics in the area of business and management excellence. Herget has given lectures in more than 30 countries and can refer to approx. 300 publications. He supports companies as a discussion partner in all questions of future viability and change.
In this Book
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Corporate Culture: The Central Success Factor
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Corporate Culture Can Be Shaped
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Architecture of Corporate Culture: An Operational Design Approach
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Developing Your Own Culture Model
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Analysis and Diagnosis of the Corporate Culture
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Corporate Culture in the Maturity Model
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Development of Corporate Culture: Strategy Generation
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Methods for Cultural Development: Levels and Measures of Intervention
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Setting Up Culture Change Projects the Right Way: Implementation and Controlling
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Integrative View: The Concept of Culture Excellence
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Don’t Fail in the Culture Change Project: Do’s and Don’ts
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The Special Role of Leadership
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Living Corporate Culture
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Challenges to Corporate Culture: Today and Tomorrow
