Selling Yourself Without Selling Out: Leader's Guide to Ethical Self-Promotion
- 23m
- Cindy McLaughlin, Gina Hernez-Broome, Stephanie Trovas
- Center for Creative Leadership
- 2006
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
In this Book
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Selling Yourself Without Selling Out—A Leader’s Guide to Ethical Self-Promotion
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Self-Promotion: A Leader’s Job
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Strategic Visibility and Its Benefits
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Rethinking Self-Promotion
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Techniques for Promoting Yourself
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Finding the Sweet Spot
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Suggested Readings
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Background
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Key Point Summary
