Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage
- 4h 30m
- Philip Squire
- Kogan Page
- 2021
For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived.
Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.
About the Author
Dr Philip Squire is CEO of Consalia, a sales consulting group. Based in Surrey, UK, he has for over 20 years provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is a subject matter expert for the UK Trail Blazer undergraduate apprenticeship sales degrees and is co-founder of the International Journal of Sales Transformation.
In this Book
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Foreword
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Introduction
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How History Informs Current Sales Practice
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Sales Psychology and the Pressure of Time
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Changing Sources of Competitive Advantage Require a New Selling Paradigm
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A New Paradigm of Selling Based on Values—The Research Journey
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Values Creating a Positive or Negative Selling Experience
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Values That are an Antecedent to Trust
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Principle One—The Value of Authenticity
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Principle Two—The Value of Client-Centricity
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Principle Three—The Value of Proactive Creativity
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Principle Four—The Value of Tactful Audacity
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Royal Caribbean International Case Study—Turning a Potential Disaster into an Opportunity
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The Role of Leadership in Transforming Sales
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Looking to the Future
