Selling from Your Comfort Zone: The Power of Alignment Marketing
- 2h 34m
- Stacey Hall
- Berrett-Koehler Publishers
- 2022
You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.
So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success.
Selling from Your Comfort Zone shifts away from “pushy” and “spammy” sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.
Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.
About the Author
Stacey Hall is the founder of the Success with Stacey Hall and the groundbreaking social media marketing training program Go for YES, which has helped thousands of people attract more sales, customer and employee satisfaction, and success. Hall is an acclaimed international speaker who gained recognition for her TEDx Talk. Her mission is to help all salespeople attract and connect with their ideal audience, solve their audience's problems, close more sales, and leave a positive legacy that lives on long after they are gone.
In this Book
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Foreword
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Preface
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Introduction—Why Your Comfort Zone Is Your Power Zone
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How to Stop Selling Out on Yourself
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The Rubber Band Effect
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What Is the Circumference of Your Comfort Zone?
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Do You Believe in What You Are Selling?
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Staying Inside Your Comfort Zone Increases Your Credibility with Your Prospects
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The Know, Like, and Trust Principle Produces Sales
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Who Do You Want to Get to Know?
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Do They Know How Much You Care about Them and Their Problems?
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Empathy Is Easier to Show to Our Ideal Prospects
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Where Will You Find Your Ideal Audience—Those Who Want You to Solve Their Problems?
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Ditch the Script!
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How to Close More Sales and Build More Profitable Relationships
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Self-Accountability
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Scheduling for Success
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Avoiding Comparison with Others
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Making Sure Setbacks Don’t Break You
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Self-Acknowledgment and Celebration
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Conclusion—Making the Formula Work for You
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Selling from Your Comfort Zone Discussion Guide
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Notes
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Resources
