Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- 3h 16m
- Alex Goldfayn
- John Wiley & Sons (US)
- 2018
IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.
Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).
Fear is the reason we don’t ask for the business more, even though our customers want to buy from us.
Fear is the reason we don’t offer our customers additional products and services, even though they would love to buy more from us.
This book deals with that fear.
You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.
You’ll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales...dramatically and quickly.
Alex Goldfayn’s clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.
In this Book
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The Single Greatest Killer of Sales
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The Massive Cost of Fear in Sales
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The Antidote to Fear—The New Science of Positive Psychology
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The Selling Boldly System—Step 1—Get Your Mindset Right; Step 2—Behave Accordingly (Communicate Boldly)
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The Selling Boldly Toolkit—Planners and Downloads
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About these Critical Thinking Shifts
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Proactive Selling versus Reactive Selling
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Confidence versus Fear
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Boldness versus Meekness
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Optimism versus Pessimism
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Gratitude versus Cynicism
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Perseverance versus Surrender
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Value and Relationship versus Products and Services
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Taking Constant Communication Action versus Overplanning and Underexecuting
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Making it Look Easy versus Laboring
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Plan-Driven versus Inquiry-Driven
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Why Feedback from Happy Customers is the Key to Developing the Selling Boldly Mindset
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How to Get Testimonials from Your Happy Customers
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Transcript of Actual Customer Interviews
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How to Use Testimonials Internally to Change Your Mindset and Your Culture
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About these Communications
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Focus on What You Can Control
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Silence is Money
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Don't Forget about the Prospects
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Use the Phone Proactively
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Always Ask for the Business
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Tell Your Customers What Else They Can Buy from You
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Let Your Customers Tell You What Else They Buy
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Following up Will Make You Rich
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Sell with Your Testimonials—Show Your Prospects How Happy Your Customers are
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“What Percent of Your Business Do We Have?”
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People Love Giving Referrals—But We Hate Asking
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The Power of Handwritten Notes
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The Post-Delivery Call
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Putting it All Together with the “The One-Page Sales Planner”
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For Owners, CEOs, Executives, and Managers—This is How to Implement Selling Boldly at Your Company
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Now, Go Help More People More
