Selling and Sales Techniques: Winning Profitable New Business
- 23m
- LID Editorial
- LID Publishing
- 2015
Winning profitable new business means increasing revenues without raising costs. Inevitably, issues such as the nature of the market and competitive rivalry complicate this challenge.
There are three dominant forms of rivalry – three ways that businesses compete for customers:
- Turning potential customers into actual customers
- Capturing rivals’ customers, while keeping your customers from switching to rivals
- Competing for sales to shared customers who are not exclusively with you or anyone else
In this Book
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Selling and Sales Techniques—Winning profitable new business
-
Overview
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Benefits of Selling
