Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, 3rd Edition

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

• More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
• This two-color book is the only guide to search engine optimization that is presented in a visual format
• Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
• Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, Third Edition helps visual learners master and maximize SEO techniques.

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Pubcon, and Radio Ink Convergence. Since 2008 Kris's book, Search-Engine Optimization: Your visual blueprint for effective Internet marketing, has sold nearly 50,000 copies and was ranked on Amazon.com as the bestselling book within the search-engine marketing category more times than any other SEO book. Kris is a sought-after motivational speaker and frequently speaks to corporations and nonprofit organizations, as well as colleges and universities around the world. Kris has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kris was the founder and former President and CEO of Pepperjam, a full-service Internet marketing agency and affiliate network sold to eBay in 2011 (after being acquired by GSI Commerce in 2009). During Kris's tenure at Pepperjam, the company was recognized for three consecutive years by Inc. magazine as one of the fastest-growing companies in the United States and was celebrated as one of the best places to work in the state of Pennsylvania. The company currently powers affiliate marketing programs for more than 2,000 major Internet retailers, including Toys "R" Us, Dick's Sporting Goods, and the NFL.

After selling Pepperjam, Kris founded an angel investment firm called KBJ Capital (kbjcapital.com), which he has leveraged to invest in and advise a growing portfolio of early-stage technology companies, including ReferLocal.com, where he serves as founder and CEO; Highlighter.com; APPEK Mobile Apps; Pathmapp.com, VigLink; Internet Media Labs; LavCup.com; and Yumm.com, among others. KBJ Capital has also made several alternative financial investments, including in Doc Magrogan's Oyster House, Rapid Recovery, and a fast-growing real estate investment firm Kris cofounded with his entrepreneurial brother Rick.

In addition, in 2012 Kris joined the #1 SEO firm in the United States, Internet Marketing Ninjas, as Chairman. As Chairman, Kris advises the company on its overall business strategy, including mergers and acquisitions, growth into new markets and products, and executive recruitment and retention. Kris has worked closely with CEO Jim Boykin on recent Ninja investments and acquisitions of WebmasterWorld, DevShed, Cre8asite, and Threadwatch, as well as the talent acquisitions of Chris Boggs, Joe Hall, Kim Kopp Krause Berg, and Ann Smarty.

In 2013 Kris was selected by the Online Marketing Institute as one of the "Top 40 Digital Strategists in Marketing." Kristopher was also recognized as an Entrepreneur of the Year by Bank of America (2005), as a finalist for the prestigious Ernst & Young Entrepreneur of the Year (2008), and twice as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40 (2006, 2010).

An avid reader, traveler, public speaker, entrepreneur, and business leader, Kristopher truly defines a spiritually motivated individual dedicated to the community in which he lives. Kris is a former senior staff member to former Congressman Paul E. Kanjorski (PA-11).