Search Engine Optimization: An Hour a Day, 3rd Edition
- 7h 37m
- Gradiva Couzin, Jennifer Grappone
- Sybex
- 2011
The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
- A successful SEO plan is vital to any business with an online presence
- This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
- Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
About the Authors
Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.
In this Book
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Foreword
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Introduction
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Clarify Your Goals
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Customize Your Approach
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Eternal Truths of SEO
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How the Search Engines Work Right Now
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Get Your Team on Board
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Your One-Month Prep—Keywords, Priorities, and Goals
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Month One—Kick it into Gear
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Month Two—Establish the Habit
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Month Three—It's a Way of Life
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Extra Credit and Guilt-Free Slacking
