SAP C/4HANA: An Introduction

Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes and identify which solutions fit your organization's CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and applied artificial intelligence using SAP Leonardo. Learn how can serve your customers better from the demand chain all the way down to the supply chain!

• Get to know SAP C/4HANA, the new SAP Customer Experience suite
• Explore functionality for marketing, commerce, sales, service, and customer data
• Discover how intelligent technologies like AI and machine learning benefit your customers

Sales and Service

Get the scoop on SAP Sales Cloud, including acquisitions such as Callidus Cloud, and explore functionality for sales automation, CPQ, billing, and more. See how SAP Service Cloud incorporates customer service and field service processes.

Commerce and Marketing

Check out B2B and B2C commerce with SAP Commerce Cloud, and walk through costumer profiling, campaign management, and recommendations with SAP Marketing Cloud.

Customer Data

See how the new SAP Customer Data Cloud uses built-in functionality and products to keep your customer s data safe with SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile.

• SAP Marketing Cloud
• SAP Commerce Cloud
• SAP Sales Cloud
• SAP Service Cloud
• SAP Customer Data Cloud
• Reporting and analytics
• SAP Cloud Platform Extension Factory
• Intelligent enterprises and technologies
• Implementation planning

About the Authors

Sanjjeev K. Singh is a managing partner at ASAR America, Inc. and a former SAP America client partner. For the past 17 years he has helped customers implement SAP Cloud for Customer, SAP Commerce, SAP CRM, and SAP ERP Sales and Distribution. He has been involved in many large-scale SAP implementation projects. He is extremely passionate about helping customers develop their roadmap and implement customer engagement solutions using the SAP C/4HANA product portfolio. In his current role, he leads the SAP C/4HANA practice at ASAR America Inc., an SAP C/4HANA services partner.

Drew Messinger-Michaels co-created the CX Business Consulting and Functional Consulting groups within SAP Commerce, along with SAP Customer Experience Expert Services offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.

Sven Feurer is the senior director of product management for the SAP C/4HANA suite. In his current role, he is leading the adoption of intelligent technologies and analytics across SAP C/4HANA. With more than 13 years of experience in various roles, Sven has a broad set of expertise with the SAP Customer Experience portfolio as well as technical knowledge of enterprise architecture and cloud platform technologies. For years, Sven has been driving strategic programs and rollout activities in the context of CRM and customer experience, as well as supporting long-term customer relationships and strategic business development.

Thomas Vetter is the senior vice president for development of SAP C/4HANA.