Sales Leadership: The Essential Leadership Framework to Coach Sales Champions, Inspire Excellence, and Exceed Your Business Goals

  • 4h 39m
  • Keith Rosen
  • John Wiley & Sons (US)
  • 2018

Coaching is The Universal Language of Learning, Development, and Change.

Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice your priorities, values, happiness or your life for your job. Sound ludicrous? Consider this is a reality in many thriving organizations.

Most leadership books don't apply to sales leadership. Sales leaders are uniquely and indispensably special and need to be coached in a way that's aligned with their role, core competencies, and individuality to achieve their personal goals and company objectives.

What if you can successfully coach anyone in 15, 5 or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach."

Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.

Great business leaders shift from doing people's job to developing them by learning the language of leadership—coaching.

In its powerful simplicity, Sales Leadership delivers a chronological path to develop a thriving coaching culture and into a coaching leader who creates top performing teams and sales champions.

Using Keith's intuitive L.E.A.D.S. Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams—you will inspire immediate change. Now, coaching is easily woven into your daily conversations and rhythm of business so that it becomes a natural, healthy habit.

In his award-winning book, Coaching Salespeople Into Sales Champions, Keith was the first Master Certified Coach to share his personal coaching playbook that is now the standard for coaching excellence. Ten years, millions coached, and 75 countries later, he unveils the evolution of sales leadership and exemplary coaching through his experiences working with Fortune 5000 companies and small businesses worldwide. In the first book ever entitled, Sales Leadership, you'll learn how to master the ability to:

  • Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job
  • Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
  • Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos
  • Achieve business objectives, boost sales faster, and retain more customers
  • Create buy-in around strategic change and improve daily performance metrics
  • Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders

"People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, culture determines success. That's why the primary business objective is: To Make Your People More Valuable."

About the Author

Since 1989, Keith has delivered his customized sales training programs & sales management training & coaching programs to hundreds of thousands of salespeople & managers, helping business leaders in practically every industry; on five continents & in over 75 countries.

Keith is the founder of Coachquest and CEO of Profit Builders, named one of the Best Sales Training & Coaching Companies worldwide for the last four consecutive years.

Keith has written several best sellers, including Own Your Day and the globally acclaimed, Coaching Salespeople into Sales Champions, used by the top global sales organizations & winner of Five International Best Book Awards, as well as the #1 best-selling sales management coaching book. Now, he brings you, Sales Leadership, ten years in the making and one million miles traveled.

In this Book

  • Preparing for the Cultural Evolution
  • L.E.A.D.S.: Your Guiding Framework for Transformational Coaching
  • The L.E.A.D.S. Coaching Model at Work
  • How to Coach in 10 Minutes or Less
  • Tools to Manage the Coaching Process and Assess Results
  • Transforming Critical Conversations into Positive Change and Measurable Results
  • Creating Unity, Trust, and Buy-In: The Art of Enrollment
  • Seven Essential Enrollment Conversations that Create Companywide Alignment
  • Coach Tracks: Turn Difficult Situations into Coaching Wins
  • Mindful Coaching: The Inner Game of Coaching Champions
  • Know Your Players: Transforming Talent through Observation and Feedback
  • 15 Common Coaching Killers that Sabotage Coaching Success
  • Culture-Shift: Sustaining the Habit of Coaching
  • The Final Transformation
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