Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change
- 5h 19m
- Jonathan Brill
- McGraw-Hill
- 2021
At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.
In Rogue Waves, Jonathan Brill―a renowned expert on resilient growth and decision making under uncertainty―shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:
- Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
- Turn sudden threats into outsized opportunities
- Create a culture of entrepreneurship and experimentation
- Build and scale leadership skills and processes to supercharge your company’s agility and adaptability
This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.
Resilience is your new strategy for growth.
In this Book
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Introduction—Is the Biggest Wave You've Seen the Biggest One You'll See?
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Transforming to Survive in Our Increasingly Volatile World—Are You Capable of Profiting from Radical Change or Merely Surviving?
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10 Undercurrents Will Cause the Next Rogue Wave—How Many of Your Projects Will Fail or Succeed due to Radical Change?
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R—Reality Test—Determine Your Present State and the Systems That Got You There—to Avoid Making Decisions on the Wrong Information
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O—Observe Your System—Model the Forces That Keep Your Current System Stable to Determine What Would Cause it to Change and What Would Cause it to Break
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G—Generate Your Futures—Build Scenarios That Explore the Full Range of Likely Futures—Not Just the Future You Want
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U—Uncouple Your Opportunities from Your Threats—Work Backward from Your Potential Futures to Identify and Exploit Key Decision and Trigger Points
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E—Experiment—Build a Portfolio of Experiments That Maximize the Benefits of Success and Minimize the Impact of Failure
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Leading in Stormy Seas—Shift How Your Leaders Think about Risk-Taking and Risk Management to Ensure That Your Change Efforts are Adopted and Sustained
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Conclusion—Driving Resilient Growth in Your Organization
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Epilogue
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Notes
