Revenue Management for the Hospitality Industry
- 12h 23m
- Allisha A. Miller, David K. Hayes
- John Wiley & Sons (US)
- 2011
This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field.
In this Book
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Introduction to Revenue Management
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Strategic Pricing
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Value
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Differential Pricing
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The Revenue Manager's Role
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Forecasting Demand
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Inventory and Price Management
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Distribution Channel Management
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Evaluation of Revenue Management Efforts in Lodging
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Revenue Management for Food and Beverage Services
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Evaluation of Revenue Management Efforts in Food and Beverage Services
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Specialized Applications of Revenue Management
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Building Better Business
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