Retail Innovation Reframed: How to Transform Operations and Achieve Purpose-Led Growth and Resilience
- 5h 16m
- Andrew Smith, Gareth Jude
- Kogan Page
- 2021
Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival.
Innovation is hard for any organization, even more so for retailers where executing retail basics can often be seen as enough. But the difference between success and failure is increasingly becoming the ability to reframe your approach to innovation and use it to win the competitive edge, as Retail Innovation Reframed explains. Changing your business operations to solve customers' biggest challenges is how established household names and emerging businesses now thrive.
Featuring case studies including Walmart, Warby Parker, Starbucks and Amazon, Retail Innovation Reframed demonstrates how to weave innovation into the operating fabric your company to remain ahead of the curve. Start your journey to innovation and learn how to use change to succeed. Online resources include templates for testing and analyzing new innovations.
About the Authors
Gareth Jude is Co-Founder and Asia Pacific Leader of ThinkUncommon based in Sydney, Australia. He was formerly group wide merchandise/marketing and store planning manager for the DSE division of Woolworth's where he led the launch of Australia's first full range, fully trading website by a traditional retailer. He lectures at Sydney, Macquarie, UTS and Shanghai Jiao Tong Universities.
Andrew Smith is Co-Founder and America's Leader of ThinkUncommon based in Los Angeles, California, USA. He was formerly the Head of Retail Operations for Telstra in Australia. He led the team that opened Telstra's internationally recognized and award-winning flagship stores, as well as a successful innovation strategy that boosted customer experience, sales performance, productivity and reduced operating costs.
In this Book
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Foreword
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Introduction
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Why Retail Needs to Be Reframed
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Why Innovation is Hard for Retailers
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Retail Innovation as a Process
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Stage 1—Resetting the Foundations and Building an Innovation Launchpad
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Stage 2—Filter the Right Ideas Using the Golden Rule
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Stage 3—Get Innovation-Ready
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Stage 4—Analyse and Design the Solution
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Stage 5—Make the Design and Scale it
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Stage 6—Embedding and Making it the New Normal
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Urgent Innovation
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Innovation in Small Retail Businesses
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Weaving Innovation into the Operating Fabric of Your Business
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Conclusion
