Responsible Business: How to Manage a CSR Strategy Successfully
- 4h 43m
- Manfred Pohl, Nick Tolhurst
- John Wiley & Sons (UK)
- 2010
Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.
About the Authors
Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.
Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.
In this Book
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Introduction
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What Does a Sustainability Manager Do?
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An Introduction to Stakeholder Dialogue
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Who Works in CSR? Staffing and Recruitment in CSR
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A Legal Perspective on CSR
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Corporate Volunteering as a Tool of Strategic Company Development
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CSR Assurance in Practice—Measuring and Auditing Sustainability
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Sustainability Reporting 2.0—From ‘Trojan Horse’ to ‘Value Booster’
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Ten Rules for Successful CSR Communication
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Event Project Management Best Practice
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The Role of IT in Corporate Sustainability Strategies
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CSR in the Hotel Industry—The Accor Perspective
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Microfinance—Helping Communities to Develop
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Sustainability Management in the Automotive Sector
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Beyond Marketing—CSR As a Business Strategy for SMEs – The Betapharm Story
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Sports Sponsoring and CSR—Lessons from HypoVereinsbank
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Five Rules for Sustainable Supply Chain Management
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Public Private Partnerships in Corporate Responsibility
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CSR in Developing Countries
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Carbon Offsetting as a CSR Strategy
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Implementing Profitable CSR—The CSR 2.0 Business Compass
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CSR 2.0—The Evolution and Revolution of Corporate Social Responsibility
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Further Reading
