Relationship Marketing: Strategy and Implementation
- 9h 42m
- Adrian Payne, Helen Peck, Martin Christopher, Moira Clark
- Taylor and Francis
- 1999
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside Relationship Marketing: Bringing Quality, Customer Service and Marketing Together'and Relationship Marketing for Competitive Advantage: Winning and Keeping Customers this new title provides readers with insights into marketing in the 21st century.
- Major addition to relationship marketing literature
- Supports the relationship marketing titles that we already publish successfully
- Author team are amongst the UK's leading authorities in the sector
In this Book
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Relationship Marketing—The Six Markets Framework
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The Customer Market Domain—Managing Relationships with Buyers, Intermediaries and Consumers
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The Supplier and Alliance Market Domain
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The Referral and Influence Market Domains
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The Recruitment and Internal Market Domains
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Creating and Implementing Relationship Marketing Strategies
