Reality Check: How Immersive Technologies Can Transform Your Business
- 4h 4m
- Jeremy Dalton
- Kogan Page
- 2021
Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead.
Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include:
- Learning and development
- Remote collaboration and assistance
- Visualization of remote assets and environments
- Sales and marketing
- Consumer behaviour research
Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies.
Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
About the Author
Jeremy Dalton leads PwC's VR/AR team, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. As part of his mission to educate, connect and inspire, he is also a member of the World Economic Forum VR/AR Global Future Council and sits on the advisory board of ImmerseUK, a government-sponsored cross-sector network for businesses, research and educational organisations in the immersive technology industry.
In this Book
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Why XR Means Business
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Learning and Development
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Operations
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Sales and Marketing
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Five Phases of XR Implementation
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Discovery Challenges
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Design and Develop Challenges
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Deploy and Debrief Challenges
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A Beginner’s Guide to Creating Quality 360 Video Content
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Common Misconceptions and Criticisms of XR
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Why Now?
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Conclusion
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The Machinery Behind XR
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Glossary
