Product Strategy for High-Technology Companies: Accelerating Your Business to Web Speed, Second Edition

  • 7h 25m
  • Michael E. McGrath
  • McGraw-Hill
  • 2001

Companies looking to make a mark in today’s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won’t survive.

Product Strategy for High Technology Companies, 2nd Edition, is today’s only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:

  • An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
  • Case studies examining 14 unique differentiation strategies—what worked, what didn’t, and why
  • More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning—at the time—failure of Osborne

The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders—and discover techniques to carve out your own area of expertise and success—with Product Strategy for High Technology Companies.

About the Author

Michael E. McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies around the world. McGrath co-authored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

In this Book

  • Strategy Requires Vision
  • Aligning Vision and Strategy
  • Building the Foundation: Product Platform Strategy
  • Defining the Offerings: Product Line Strategy
  • Addressing Market Realities: The MPP Framework
  • Successful Expansion Paths: The Leveraged Expansion Framework
  • Achieving Sustained Differentiation Using Vectors of Differentiation
  • Product Pricing Strategy
  • Taking Advantage of First-to-Market and Fast-Follower Strategies
  • Thinking Globally About Product Strategy
  • Understanding the Opportunities and Risks of Cannibalization
  • Highways to Rapid Growth
  • Growth through Acquisitions
  • Growth through New Ventures
  • Growth through Innovation
  • Strategic Balance and Portfolio Management
  • The Process Elements
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