Pricing: Managing an Essential Pillar of Profitability

  • 15m
  • LID Editorial
  • LID Publishing
  • 2015

Pricing is a surprisingly complex, important and yet neglected area of business. At first glance it appears a straightforward, almost mundane activity: either charge cost plus an arbitrary mark-up, or else simply charge what you believe the market will bear. If in doubt, glance at what your competitors are doing, before making your decision.

In this Book

  • Pricing—Managing an essential pillar of profitability
  • Overview
  • Benefits of Effective Pricing

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