Pricing: Managing an Essential Pillar of Profitability
- 15m
- LID Editorial
- LID Publishing
- 2015
Pricing is a surprisingly complex, important and yet neglected area of business. At first glance it appears a straightforward, almost mundane activity: either charge cost plus an arbitrary mark-up, or else simply charge what you believe the market will bear. If in doubt, glance at what your competitors are doing, before making your decision.
In this Book
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Pricing—Managing an essential pillar of profitability
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Overview
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Benefits of Effective Pricing
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