Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
- 4h 31m
- Peter Hill
- Kogan Page
- 2013
Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do.
Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.
About the Author
Peter Hill is an accountant and business consultant and a partner at Mark Holt and Co. Chartered Accountants and Healium LLP business growth specialists. Hill also runs business seminars on pricing and profit improvement across the UK and internationally, for major banks, including Lloyds, Barclays, HSBC.
In this Book
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Pricing in Context
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Why is Pricing So Difficult?
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The Remarkable Benefits of Getting Pricing Right
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How Most Businesses Price and Why these Methods are Wrong
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Understanding Value Versus Cost
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Packaging for Higher Prices
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Customers don't Always Want the Cheapest
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Exploding All of the Myths About Pricing
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Using Guarantees to Get Increased Prices
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Discounting
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Presenting the Price Properly
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Directional Pricing
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Dealing with the Human Factor
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Getting Financial Clarity
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Your Action Plan
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The Final Word on Pricing for Profit
