Presentation Magic! Achieving Outstanding Business Presentations Using The Rules of Magic

  • 3h 15m
  • Nick Fitzherbert
  • Marshall Cavendish
  • 2011

The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works.

Presentation Magic! takes the psychological principles used by the world's best magicians and applies them to business communication. the three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you techniques for directing attention, persuading and convincing - all drawn from the Riles of magic. Learn how to build in an extra edge in your presentations that will ensure attention and impact.

About the Author

Nick Fitzherbert spent 20 years in PR consultancy, working in sectors including drinks, media, marketing services, public sector, industry organizations and financial services. He worked for consultancies such as Countrywide and Ludgate, as well as running his own top-100 firm SFB for seven years.

In this Book

  • Presentation Magic! Achieving Outstanding Business Presentations Using The Rules Of Magic
  • Introduction
  • The Importance Of Investing Time In Construction
  • Engagement
  • Attention
  • Impact
  • Conviction
  • Constructing A Powerpoint Presentation That Supports You As A Presenter
  • Pre-Production
  • Rehearsal
  • Arrival Routine
  • Engagement
  • Personal Tools Of Engagement
  • Technical Tools Of Engagement
  • Directing Attention
  • Impact Issues
  • Delivering Your Climax And Convincing Your Audience
  • Inspiration From The World Of Music
  • Appendix
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