PowerPoint Presentations that Sell
- 1h 30m
- Adam B. Cooper
- McGraw-Hill
- 2009
It’s time to rethink your approach to PowerPoint presentations. Rather than oversee data-filled information sessions, you need to tell a compelling story that holds your audience’s attention while selling your ideas.
PowerPoint Presentations That Sell helps business professionals efficiently structure presentations that address audience needs, while providing the necessary tools to create slide elements. With sample slides on every page, this unique guide explains how to:
- Format and organize slides to emphasize your main points
- Select and create compelling charts using data
- Use shortcut techniques to create slides faster
- Create a memorable, focused conclusion
Ending with a case study displaying each presentation tip in action, PowerPoint Presentations That Sell replaces the same old features and benefits with actionable recommendations in a dynamic package guaranteed to get results.
About the Author
Adam B. Cooper currently works as a consultant at a global management consulting firm. He previously worked as a marketing manager for leading consumer goods and retail companies. As a business professional and an MBA student at the Ross School of Business at the University of Michigan, he exhibited special talents driven by his extensive use of PowerPoint to present ideas and recommendations. This book was inspired by questions the author received from people seeking to understand how to use PowerPoint to sell their ideas. Those questions prompted Adam to put into writing a set of simple lessons to help business professionals and students rethink their approach not only to structuring slides but to creating presentations that empower them to sell their ideas.
In this Book
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Introduction—Creating Presentations That Sell
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How to Use This Book to Get Results
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Save Time by Using a Storytelling Mindset
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Outline Your Presentation through Storyboarding
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Smart Slide Structure Techniques—Think Left to Right
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Selecting the Right Data Graphs
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Creating Compelling Graphs with Data
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Improving Presentation of Data
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Speed Tips to Create Slides Faster
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Quick Hit FAQs—Answers to Common Questions
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Case Study—Book’s Approach in Action
