Playing to Win: Gamification and Serious Games in Organizational Learning
- 52m
- ASTD Research
- Association for Talent Development
- 2014
Playing to Win: Gamification and Serious Games in Organizational Learning is an ASTD and the Institute for Corporate Productivity (i4cp) research report that explores the use of gamification and serious games in organizational learning. This Study looks at responses of 551 business and learning professionals representing organizations across all sectors and of varying sizes and geographic locations that were collected in October and November of 2013. One in four (25 percent) said their organizations currently use gamification in learning, and one in five (20 percent) use serious games. Interviews with industry leaders from organizations such as BB&T and Sprint were also conducted to bring depth to the survey findings.
In this Book
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Playing to Win—Gamification and Serious Games in Organizational Learning
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Executive Summary
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Introduction
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Gamification and Serious Games in the Business World
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How Learning Functions Use Gamification and Serious Games
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Development and Challenges
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Looking Ahead
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Conclusion and Recommendations
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References
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Appendix—Playing To Win Study Overview
