Persuasive Business Presentations: Using the Problem-Solution Method to Influence Decision Makers to Take Action
- 1h 21m
- Gary L. May
- Business Expert Press
- 2014
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
About the Author
Dr. Gary L. May is currently Professor of Management in the College of Business at Clayton State University, a senior unit of the University System of Georgia. He developed the communication and leadership course for the MBA program, which includes extensive coaching on the design and delivery of effective problem–solution persuasive presentations. Previously, he was a Senior Vice President and Chief Learning Officer for Millbrook Distribution Services, a division of McKesson Corporation. May holds a Business Administration degree from Duke University and a Masters and PhD in Human Resource Development from Georgia State University. He also has been published in many distinctive journals, and has received numerous teaching awards such as the university’s Alice Smith Faculty Award for Teaching Excellence, the university’s highest faculty honor.
In this Book
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Persuasive Business Presentations—Using the Problem-Solution Method to Influence Decision Makers to Take Action
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Abstract
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Introduction
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Conducting a Communication Strategy Analysis
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Constructing the Presentation Opening
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Building the Body of the Presentation
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Closing with Power
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Creating Visual Support
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Preparing for Delivery
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Delivering the Presentation
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Notes
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References
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