Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
- 6h 6m
- Michael Miller
- John Wiley & Sons (US)
- 2008
Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.
Where better to learn such skills than from those who have already been successful?
The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.
Here's your chance to pick the best brains in the business.
About the Author
Michael Miller is a former marketer and a prolific writer and has authored more than 75 non-fiction books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Collectively, his books have sold more than a million copies worldwide. More information can be found at his Molehill Group web site, molehillgroup.com.
In this Book
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Online Marketing Heroes—Interviews with 25 Successful Online Marketing Gurus
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Introduction
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Joan Holman—Joan Holman Productions
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Greg Hartnett—Best of the Web & Hotel Hotline
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Jacob Hawkins—Overstock.com
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Mark Oldani—Circuit City
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Jeffrey Glueck—Travelocity
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Lauren Freedman—the e-Tailing Group
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Tamara Adlin—adlin, inc.
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Steve Rubel— Edelman
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Greg Jarboe—SEO-PR
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Eric Ward—Link Marketing Consultant
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Jordan Gold—Freedom
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Heather Lloyd-Martin—SuccessWorks
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Chris Baggott—Compendium Blogware
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Ed Shull—NetResults
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Brian Lusk—Southwest Airlines
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Lee Odden—TopRank Online Marketing
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Jill Whalen—High Rankings
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Liana Evans—KeyRelevance
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Perry Marshall—Perry S. Marshall & Associates
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Kevin Lee—Didit
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Paul O’Brien—Zvents
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Ron Belanger—Yahoo!
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David Fischer—Google
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Phil Terry—Creative Good
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Patrick Duparcq—Kellogg School of Management, Northwestern University
