No Nonsense: Inspire Your Staff: 100+ Ways to Awaken, Inspire, and Engage

  • 2h
  • Jerry R. Wilson, Steve Hanes
  • Red Wheel/Weiser
  • 2020

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It’s often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success.

The basic concept: Inspire your employees to create and maintain delighted repeat customers!

This book demonstrates that business owners don’t have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don’t have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the more than 100 proven ideas and discover amazing results―fast!

Wilson spent more than twenty-five years researching what his clients―businesses large and small―need to do to be successful in today’s marketplace by hiring and motivating the right employees. These powerful ideas work. Each is presented in a bite-sized package that allows for instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. These great, practical ideas are things any business manager and owner can use to make an immediate difference in his or her business success.

Ignite your people to new levels of success with these action-oriented tips to improve morale and boost the bottom line.

About the Author

Jerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley’s Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices.

In this Book

  • Foreword
  • How to Use This Book
  • Work on, Not in, Your Business
  • It's All about Outcomes
  • Get over Email!
  • IASM
  • We Care, You Matter
  • Your Job is All about Them
  • Don't Overlook the “Why”
  • Create Your Magnet Story
  • Sell—and Sell Again
  • Don't Invent Your Success—Steal it
  • No Man Can Serve Two Masters
  • Teamwork
  • Share Success
  • Be Demanding, Set Standards
  • Make Everyone a CRM
  • Set Expectations
  • Don't Compete with Yourself
  • Too Soon Old, Too Late Schmart
  • Tell Them Why
  • Competence Builds Confidence
  • Park Your Ego
  • Capture Their Heads, Hearts, and Souls
  • Who Gets the Credit?
  • Use Those Tribal Stories
  • If You Have Time to Lean …
  • Roadblocks and Resources
  • Don't Worry about Repeat Messaging
  • Your Brand Identity
  • You are in the People Business
  • You Will Never Understand People
  • Nobody Notices Normal
  • Critical First Impressions
  • Fire Losers—But Do it Right
  • The “Must” Checklist
  • Expense or Investment?
  • A Chance to Take a Chance
  • Horses and People
  • Discrimination is Alive and Well
  • The Best Attracts the Best
  • Don't Sell the Job
  • Invest in Yourself
  • Invest in Your Team
  • Invest in Your Customers
  • Give 'Em a Great Reputation
  • Can We Be Friends?
  • Beware Workers with Selective Memory
  • There's No Such Thing as Fair
  • Motivation vs. Inspiration
  • Yes, You Can!
  • Appreciate Differences
  • Create Synergy
  • Focus on Behavior
  • Information ≠ Power
  • Pull, Don't Push
  • CP1 = EN1
  • Celebrate Big Events—and Small
  • Leadership First
  • Courage vs. Conformity
  • Walk the Talk
  • Offer Them a Salad Bar
  • Your Way or the Highway
  • Your Speed = Their Speed
  • Drown Out Negative Messages
  • Don't Be a Know-It-All
  • Four Crucial Questions
  • Your Business is Not a Democracy
  • Rules vs. Guidelines
  • You Can't Be Fired, Unless …
  • Kill the Snake!
  • The Right to Be Unequal
  • It's Easier to Stay Out of Trouble
  • If it Ain't Broke …
  • Sell Your Unique Strengths
  • Monkey See, Monkey Do
  • Read Your Job Description
  • Actions Trump Intentions
  • Respect Trumps Everything
  • The Person in the Mirror
  • The HELM Principle
  • When Two People Know
  • Mom, Sunday School, and a Grand Jury
  • Forgive, Forget—and Move on
  • Establish Listening Posts
  • Avoid Majoring in Minors
  • Boss, Heal Thyself
  • Eat the Frog Early
  • Good Made Better
  • How Smart People Learn
  • Chasing Symptoms
  • Know What You Don't Know
  • All Systems Go
  • Zero Defections
  • Make Them Part of the Solution
  • Your Hall of Fame
  • Your Wall of Shame
  • The Oxen Principle
  • Satisfaction—The Kiss of Death!
  • Good Training = Retraining
  • Keyoka
  • The ABCs and 1,000 Little Things
  • Green is Growing, Red is Rotting
  • The Hidden Payoff in Training
  • What is True Empowerment?
  • Confront the Fear
  • Show How Much You Care
  • Build a Recognition Machine
  • Fair ≠ Equal
  • The Magic Question
  • The Wise Judge Principle
  • Open Door, Open Mind
  • Weasel Words
  • A Family Affair
  • Off-Track Betting
  • Your Best is Not Enough
  • Fringe Benefits
  • Annual Reviews Stink
  • No News Isn't Good News
  • Sorry, No Pay Today
  • Confront, Correct, and Move on
  • Catch Them Being Good
  • No One Likes Criticism
  • Get Mad
  • Traditions
  • The 50-25-25 Plan
  • Old Chinese Proverb
  • Fair Share
  • Beware the Seniority Trap
  • Watch Out for That Creep!
  • Me to We
  • Your Definition of Success
  • Technology Requires Investment
  • Today, Tomorrow, and the Future
  • You're Fired—Thank You
  • Your it's-Done List
  • Compound Interest
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