No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers

In this Book

• How to Use This Book
• One Thing Worse than a Rude Employee
• Bribe Significant others
• Involve the Family
• Prospect with a T-E-A-M
• Use Your People
• Call Them Associates
• If You Want Loyalty
• Make Me Feel Important
• Strategic Partnerships
• Play it S-A-F-E
• People-to-People Prospecting
• Birds of a Feather
• Get Them on Your Own Turf
• Become a Joiner
• Intentional Relationships
• Are You New or Recycled?
• Love That Loyalty
• Develop a Clear Vision of Success
• Heroic Tales
• Do You See What I See?
• Zero Defections
• Don't Turn off Your Prospects
• Pushy Prospectors
• Don't Let the Fish Flop Away
• Your Way or My Way
• Help, Don't Sell
• The Power of Compliments
• Become a “Yes” Person
• Sell Your People First
• Fix the Problem
• People are Funny
• Inspire New Hires
• Respect Their Time
• Target Your Prospects' Interests
• All Buyers are Liars
• Brag, Brag, and Brag Some More
• Pay Attention to Individual Needs
• My Name's Not Bud
• Beware of Agitators
• Label What Differentiates You
• Do Something Different
• Be Creative
• Go in Naked
• Believe it or Not
• Try Something Different
• Customize, Customize, Customize
• Little Things with Big Payoffs
• Be Different
• Do What others Don't
• Learn from Chameleons
• Beware of First Appearances
• Be a Super-Sleuth
• Inspired Employees = Dedicated Customers
• The C-Y-A Factor
• The Best Prospect Ever
• Stick like Velcro
• Whatever it Takes
• Love Those Journals
• Do You Qualify?
• Before You Open up
• Tell and Sell
• Keep Your Links Current
• Leave a Trail
• Learn from the FBI
• Keep Top-of-Mind Awareness
• The Proof of the Pudding
• What about Tomorrow?
• Your Elevator Speech
• Point Out the Problem
• Go after Lost Customers
• Free Still Works
• Out of Sight, Out of Mind
• Email—Friend or Foe?
• Keep the Lights on
• One Magic Word
• Quality Speaks Volumes
• Keep up with Technology
• Is Your Image Working for You?
• Don't Take Anything for Granted
• Beware of Prescriptions without Diagnoses
• Make it Easy to Buy
• Make Them Feel Safe
• Loose Lips Sink Prospects
• Build Trust
• Falling Out of the Dumb Tree
• Consider Name-Dropping
• Freebies are Hard to Turn down
• Advertise Creatively
• Claim Those Free Dollars
• One Magic Question
• Always Deal with a M-A-N
• Yes, No, and Maybe
• Bigger is Better
• Networking
• One Size Never Fits All
• All's Fair in Love and War
• Do You Know What They Know?
• What Gets Repeated
• Traditions are Sacred
• The Puppy-Dog Lick
• Don't Give Them a Reason
• What Do You Sell?
• Everything Matters
• When Do You Need it?
• Lost Sales = Opportunities
• Let Them Decide
• Forget Satisfied
• Perceptions of Value
• Leverage Hulk and Bulk
• It's All about Value
• How Much Does it Cost?
• Stack up the Benefits
• What You Can Do
• Sell Value, Not Price
• The $10 Stupidity
• Losing Their Luster
• Tell Them What You Can Do
• Are You Listening?
• The Early Bird Gets the New Customer
• The Problem with Communication
• “No” is Not the Answer
• Selective Hearing
• If Only We Had Time
• Anticipate Obstacles
• Decide Not to Sell
• Bullet-Proof Your Communications
• Attention to Detail
• Use Your Design
• Smile, Smile, Smile
• It's Okay to Know You Don't Know
• Don't Be a Bungling Bob
• Create Your Personal Gold Mine
• The Insanity Principle
• Beware of Fatal Ruts
• Ask for Help
• Accentuate the Positive
• Harness the Internet
• Tell the Truth
• How are You Really Doing?
• Meet Uncle F-E-S-S
• Don't Drop in
• Don't Love Them and Leave Them
• Organize Your Prospects
• The Agony of Defeat
• Expect the Unexpected
• You Can't Afford Not to
• Become an Information Junkie
• Obsessed with Reputation
• Invest in Yourself
• The Value of Persistence