New Product Development for Dummies
- 7h 24m
- Beebe Nelson, Robin Karol
- John Wiley & Sons (US)
- 2007
Anticipate the needs of your customers and launch your new product or service successfully
Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
- Develop your NPD strategy
- Generate ideas for products and services
- Understand what your customers really want
- Keep projects on track
- Have effective cross-functional teams
- Collaborate with global partners
About the Authors
Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.
In this Book
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New Product Development for Dummies
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Foreword
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Introduction
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It Takes a Company . . .
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What Are You Developing, and Why?
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Defining Your Product Strategy
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What Do Your Customers Really Want?
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Turning Your Company into an Idea Factory
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Picking Winners and Losing Losers
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Making the Most of Technology
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Focusing Your NPD Efforts
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One Foot in Front of the Other—The Product Development Process
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Organizing the NPD Troops
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Managing Your Corporation’s NPD Resources
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Using Reviews to Keep Projects on Track
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Launching Products for Market Success
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Developing Products in the Digital Age
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Product Development Goes Global
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Choose Your Partner! Partners in Product Development
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Ten Ideas on Ways to Test Your New Products
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Ten (Or More) Ways to Track Your Innovation Efforts
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Business Case Outline
