Networked Life: 20 Questions and Answers
- 9h 55m
- Mung Chiang
- Cambridge University Press
- 2012
How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the Internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar Internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.
About the Author
Mung Chiang is a Professor of Electrical Engineering at Princeton University, and Director of the Princeton EDGE Lab. He has received the IEEE Kiyo Tomiyasu Award, and a US Presidential Early Career Award for Scientists and Engineers, for his research on networking. A co-founder and advisor to several startups, he also received a Technology Review TR35 Award for his contributions to network technology innovation. He is a fellow of the IEEE.
In this Book
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What Makes CDMA Work for My Smartphone?
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How Does Google Sell Ad Spaces?
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How Does Google Rank Webpages?
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How Does Netflix Recommend Movies?
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When Can I Trust an Average Rating on Amazon?
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Why Does Wikipedia Even Work?
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How Do I Viralize a YouTube Video and Tip a Groupon Deal?
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How Do I Influence People on Facebook and Twitter?
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Can I Really Reach Anyone in Six Steps?
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Does the Internet Have an Achilles' Heel?
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Why Do AT&T and Verizon Wireless Charge Me $10 a GB?
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How Can I Pay Less for Each GB?
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How Does Traffic Get Through the Internet?
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Why Doesn't the Internet Collapse Under Congestion?
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How Can Skype and BitTorrent be Free?
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What's Inside the Cloud of iCloud?
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IPTV and Netflix: How Can the Internet Support Video?
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Why is WiFi Faster at Home Than at a Hotspot?
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Why am I Getting Only a Few % of the Advertised 4G Speed?
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Is it Fair That My Neighbor's iPad Downloads Faster?
