Negotiating Secrets: The Experts Tell All!
- 1h 19m
- David Brown
- HarperCollins
- 2010
The negotiating secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Negotiating.
Includes how to:
- Set clear goals and limits
- Understand your potential adversary or partner
- Use and interpret body language
- Deal with difficult people
- Close brilliant deals
About the Author
David Brown MCIPD has over 30 years' experience of negotiating business contracts, and for the last 20 years has been a consultant and coach specialising in improving business performance. He has a diploma in Management Studies from the University of Aston, and also a deiploma in Neuro Linguistic Programming (NLP), which offers insight into the behaviours associated with negotiating.
In this Book
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Negotiating Secrets—The Experts Tell All!
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Skillful negotiating will improve your life
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Be clear what negotiating is
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Consider alternatives to negotiating
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Decide if negotiating is your best bet
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Know who you are dealing with
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Aim for win-win outcomes
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Learn to deal with different cultures
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Plan your approach
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Anticipate the other party’s approach
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Use a framework to guide you
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Decide on the most important issues
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Know your team roles
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Plan your tactics
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Let both parties set the scene
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Understand the other party’s viewpoint
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Clearly state your opening position
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Ask plenty of questions
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Listen more than you talk
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Re-assess your tactics
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Use numbers that suit your case
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Consider cost, price and value
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Summarize before any proposal
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Packages must be easy to understand
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Let them offer the first package
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Make your first package challenging but credible
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Be confident with your opening package
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Don’t get ‘salami-ed’
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Know when to adjourn
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Give the other party a choice
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Show that you are flexible
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Tailor your language
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Movement allows agreement
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“If” is the biggest word in negotiating
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If you concede, attach a condition
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Make your first concession small
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Make concessions work for you
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Focus on solutions not problems
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Always secure a counter-proposal
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Use fair procedures
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Constantly compare your objectives
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Counter the ‘nibble’
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Invent options for mutual gain
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Link all your issues in the final package
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Try not to say “take it or leave it”
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Hold your nerve and know when to close
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Be aware of body language
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Fully agree what’s been agreed
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Deal with a world that is getting smaller
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Remember the key points
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Check your negotiating qualities
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Develop yourself as a negotiator
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Jargon buster
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Further reading
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