Negotiating Secrets: The Experts Tell All!

  • 1h 19m
  • David Brown
  • HarperCollins
  • 2010

The negotiating secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Negotiating.

Includes how to:

  • Set clear goals and limits
  • Understand your potential adversary or partner
  • Use and interpret body language
  • Deal with difficult people
  • Close brilliant deals

About the Author

David Brown MCIPD has over 30 years' experience of negotiating business contracts, and for the last 20 years has been a consultant and coach specialising in improving business performance. He has a diploma in Management Studies from the University of Aston, and also a deiploma in Neuro Linguistic Programming (NLP), which offers insight into the behaviours associated with negotiating.

In this Book

  • Negotiating Secrets—The Experts Tell All!
  • Skillful negotiating will improve your life
  • Be clear what negotiating is
  • Consider alternatives to negotiating
  • Decide if negotiating is your best bet
  • Know who you are dealing with
  • Aim for win-win outcomes
  • Learn to deal with different cultures
  • Plan your approach
  • Anticipate the other party’s approach
  • Use a framework to guide you
  • Decide on the most important issues
  • Know your team roles
  • Plan your tactics
  • Let both parties set the scene
  • Understand the other party’s viewpoint
  • Clearly state your opening position
  • Ask plenty of questions
  • Listen more than you talk
  • Re-assess your tactics
  • Use numbers that suit your case
  • Consider cost, price and value
  • Summarize before any proposal
  • Packages must be easy to understand
  • Let them offer the first package
  • Make your first package challenging but credible
  • Be confident with your opening package
  • Don’t get ‘salami-ed’
  • Know when to adjourn
  • Give the other party a choice
  • Show that you are flexible
  • Tailor your language
  • Movement allows agreement
  • “If” is the biggest word in negotiating
  • If you concede, attach a condition
  • Make your first concession small
  • Make concessions work for you
  • Focus on solutions not problems
  • Always secure a counter-proposal
  • Use fair procedures
  • Constantly compare your objectives
  • Counter the ‘nibble’
  • Invent options for mutual gain
  • Link all your issues in the final package
  • Try not to say “take it or leave it”
  • Hold your nerve and know when to close
  • Be aware of body language
  • Fully agree what’s been agreed
  • Deal with a world that is getting smaller
  • Remember the key points
  • Check your negotiating qualities
  • Develop yourself as a negotiator
  • Jargon buster
  • Further reading
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