Navigating the New Normal: How New & Small Companies Can Succeed Despite Economic Uncertainty, 1st Edition
- 1h 58m
- Rodd Mann
- Business Expert Press
- 2021
This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago. No one will forget the year 2020.
The year that a pandemic shut down social, work, and public contact.
There are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts.
The first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.
The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.'
This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.
About the Author
Rodd Mann has attained an MBA, CPA, APICS CPIM, CGMA and has taken coursework in a Doctor of Business Administration (DBA) program as well as Doctor of Education (EdD). His views on business and financial management were honed over a 35-year career, along with speaking engagements and teaching. What he has to say in this book is not only timely given such a sea change as 2020, but will help you find your career passion, pursue it, measure it, develop it, grow it, and succeed in it.
In this Book
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Chapter 1: Basics and Some Online Business Ideas
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Chapter 2: Post-Pandemic—Beyond Internet—Gigs and Side Hustles
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Chapter 3: Raising the Money
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Chapter 4: Running the Business
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Chapter 5: Trending Businesses
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Chapter 6: Manufacturing Businesses
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Chapter 7: Service Businesses
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Chapter 8: Decade 2020s and the New Normal
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Chapter 9: Saving and Investing
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Chapter 10: Post-pandemic, Debt, and De-Leveraging
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Notes
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References
