Naked Finance: Business Finance Pure and Simple
- 3h 36m
- David Meckin
- Nicholas Brealey Publishing
- 2007
What managers need to know but are afraid to ask. Not a dry accounting primer, Naked Finance is an accessible and thorough non-technical guide to the fundamental elements and principles of business finance for non-financial managers and other ordinary business people. It explains the basics, from preparing budgets and interpreting financial reports to doing sales projections and making the case for buying badly-needed new equipment for the business unit you manage.
In this Book
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What is Naked Finance?
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Is it All About Profit?
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How do You Make Profit?
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How do You Measure Financial Success?
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Which are the Figures that Count?
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Why Produce Financial Statements?
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What Can You Learn From Financial Statements?
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What can You Learn From the Financial Press?
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How do You Know if a Company is Being Well Managed?
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How do You Create a Financial Plan?
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How do You Manage Costs?
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How do You Manage Sales?
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How do You Manage Profit?
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What About Cash Flow?
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How do You Manage Cash Flow?
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What About Long-Term Projects?
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How do You Decide if a Long-Term Project is Worthwhile?
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How do the Pieces Fit Together?
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