Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

  • 3h 46m
  • Ian MacRae, Michelle Carvill
  • Kogan Page
  • 2020

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Author

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.

Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.

In this Book

  • Social Media is a Waste of Time
  • Social Media is Free
  • All Social Networks Do The Same Thing
  • Social Media Can Replace Your Business Website
  • It's Not Possible to Measure Social Media ROI
  • Social Media Activity is Purely a Marketing Function
  • Social Media Marketing is a Dark Art
  • Sharing More Content is Always Better
  • Social Media Cannot Be Done Well In-House
  • Social Media is Purely For Broadcasting
  • Social Media Replaces Real-Life Networking
  • Social Media Means My Business Has To Be Available 24/7
  • Social Media is No Use For Internal Communications
  • Social Media is Full of #Fakenews
  • It's Not Worth Responding to Criticism on Social Media
  • Social Media is For Posting Pictures of Your Breakfast
  • Oversharing on Social Media Can Reveal Trade Secrets
  • People on Social Media Will Appreciate My Tipsy Humour
  • Digital Natives Are All Social Media Experts
  • Social Media Influencers Are a New Phenomenon
  • People Have Different Personalities on Social Media
  • Personal Information on Social Media Should Not Be Used By Businesses
  • Social Media is Just For Talking To Customers
  • Being Active on Social Media Lets Me Control My Digital Footprint
  • Social Networks Will Protect My Data
  • Social Media is The Best Source of Information
  • Social Media isn't That Influential
  • Social Media Produces Information Bubbles
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