Multiply Your Business Value Through Brand & AI
- 3h 16m
- Rajan Narayan
- Business Expert Press
- 2021
Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.
This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.
In this Book
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Description
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Current Situation
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Brand, a Guarantee of Value
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An Introduction to AI
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The Caveats of Using AI
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Using AI to Identify and Get Insights about Customers
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AI and Brand Development
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AI and Creativity
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AI in Customer Engagement
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Improving the Customer's Brand Experience Using AI
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The Balance Sheet
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The Future Landscape
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Starting the Process
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Bibliography
