MIT Sloan Management Review on Designing Digital Experiences
- 41m
- MIT Sloan Management Review
- MIT Sloan Management Review
- 2018
What makes a digital experience favorable? And how do you ensure that both you and the user benefit from the experience?
In this collection of articles, you'll learn:
- how to bridge the gap between design thinking and conventional business processes
- how be innovative in the manner in which you interact with customers
- how to get more subscribers
- how think of customers as investments
- how to turn loyal customers into loyal followers
- ways to retain customers
- how to use data tools to better understand customers
In this Book
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Introduction
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Why Design Thinking in Business Needs a Rethink
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Do You Have a Conversational Interface?
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Turning Content Viewers Into Subscribers
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Rethinking the Value of Customers in a Digital Economy
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When Customers Become Fans
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Which Features Increase Customer Retention?
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Customer Relationships Get the Data Treatment
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