MIT Sloan Management Review Article on Your Data Is Worth More Than You Think

Even when company leaders recognize that their data has value, they have difficulty measuring that value accurately — and it can cost them.

Data has become a key input for driving growth, enabling businesses to differentiate themselves and maintain a competitive edge. Given the growing importance of data to companies, should managers measure its value? Is it even possible for a company to effectively measure the value of its data? An increasing number of institutions, academics, and business leaders have begun tackling these questions, leaving managers with many alternatives for assessing the value of data. None are yet generally accepted, nor completely satisfactory, but they can help organizations realize more value from their data.