MIT Sloan Management Review Article on Your Business Is Too Complex to Be Digital

  • 5m
  • Jeanne Ross
  • MIT Sloan Management Review
  • 2020

Business leaders are starting to rethink their strategies to take advantage of digital technologies. They envision omnichannel customer interfaces, ecosystems of tightly connected partners, and novel customer solutions leveraging newly accessible data.

This is smart. Digital technologies are already shifting industry boundaries and competitive landscapes (think of relatively new industry types: information dissemination, entertainment streaming, personal mobility). Ongoing industry disruption means that business leaders absolutely must articulate strategies that are inspired by the capabilities of digital technologies.

An inspired digital strategy, however, is barely enough to get started.

About the Author

Jeanne Ross is principal research scientist for MIT’s Center for Information Systems Research. She’s coauthor of Designed for Digital: How to Architect Your Business for Sustained Success (The MIT Press, 2019). Follow CISR on Twitter @mit_cisr.

Learn more about MIT SMR.

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  • MIT Sloan Management Review Article on Your Business Is Too Complex to Be Digital

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