MIT Sloan Management Review Article on Why You - Yes, You - Need Enterprise Architecture

Digital technologies have raised customer expectations for responsive, seamless online services and information-enriched products. Many companies are struggling to meet those expectations and will continue to struggle unless they embrace enterprise architecture.

We define enterprise architecture as the holistic design of people, processes, and technology to execute digitally inspired strategic goals. Every negative customer interaction via a company app, website, telephone call, or service provider exposes your architectural inadequacies. Left unresolved, these issues will destroy formerly great organizations.