MIT Sloan Management Review Article on Why Large Companies Struggle With Lean

To compete against startups and other disruptors, large companies need new approaches to innovation.

When serial entrepreneur Steve Blank published his first book, The Four Steps to the Epiphany, in 2005, he had no inkling that it would become a founding document of what’s become known as the Lean Startup movement. But 15 years later, Blank’s ideas about customers and how to create minimum viable products have been embraced by startup entrepreneurs everywhere — and, increasingly, by leaders of large corporations and government agencies.

Large corporations, however, have found that applying the principles of lean can be more complicated than they expected.

About the Author

Frieda Klotz is a freelance journalist and correspondent for MIT Sloan Management Review. She tweets @friedaklotz.

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