MIT Sloan Management Review Article on Why High-Tech Commoditization Is Accelerating

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition ever more challenging.

For tech companies that rely on sophisticated engineering, staying ahead of international competition seems to get harder every day. It used to be an article of faith that technology-intensive product manufacturers, automakers, or white goods makers could capitalize on their longstanding engineering and design leadership to cement their position worldwide. But that’s no longer the case. Today, young upstarts in many product segments, especially from China, can develop world-class design and production capabilities in a short period of time. In some cases, they are closing gaps with long-established incumbents and becoming market leaders within a decade.

About the Author

Willy Shih (@WillyShih_atHBS) is the Robert and Jane Cizik Professor of Management Practice at Harvard Business School in Cambridge, Massachusetts.

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