MIT Sloan Management Review Article on Why Every Executive Should Be Focusing on Culture Change Now

As the global community emerges from the COVID-19 pandemic, business leaders must lay the foundation for their organizations to thrive in a very different world. The pandemic accelerated three interlinked types of transformation affecting every industry: the adoption of digital technologies, the development of new business models, and the implementation of new ways of working. Most companies are now engaged in one or more of these types of transformation. Businesses that aren’t — whether because they have ignored the signals or have failed to adapt quickly enough — risk becoming obsolete.

About the Author

Rose Hollister is managing director at Hollister Associates and a leadership consultant at Genesis Advisers. Previously, she taught courses on global leadership and change at Northwestern University, and she led the Leadership Institute at McDonald’s from 2010 to 2017.

Kathryn Tecosky is a leadership consultant at Genesis Advisers.

Michael Watkins is a professor of leadership and organizational change at IMD Business School, cofounder of Genesis Advisers, and author of The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter (Harvard Business Review Press, 2013).

Cindy Wolpert is the Founder of Results-Based Coaching Associates and a leadership consultant at Genesis Advisers.

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