MIT Sloan Management Review Article on Why Companies Need a New Playbook to Succeed in the Digital Age

With the trend for individual and business customers to prefer just one or two powerful ecosystems in each industry, leaders need to understand their options and clarify their own game plans.

In the digital economy that’s now upon us, many enterprises won’t succeed by merely tweaking the management practices that led to past success. This is especially the case with larger enterprises, which are particular targets of digital disruption because of their large customer base, juicy profits, and sometimes patchy customer experience.

About the Author

Peter Weill is a senior research scientist and chair of the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. He tweets at @peterdweill. He recently produced a video discussing how to choose the right digital business model for a business. Stephanie Woerner is a research scientist at CISR. She tweets at @sl_woerner. The pair are coauthors of What’s Your Digital Business Model? Six Questions to Help You Build the Next-Generation Enterprise (Harvard Business Review Press, May 2018).

Learn more about MIT SMR.