MIT Sloan Management Review Article on What's Your Cognitive Strategy?

In the eyes of many leaders, artificial intelligence and cognitive technologies are the most disruptive forces on the horizon. But most organizations don’t have a strategy to address them.

Artificial intelligence (AI) and cognitive technologies are burgeoning, but few companies are yet getting value from their investments. The reason, in our view, is that many of the projects companies undertake aren’t targeted at important business problems or opportunities. Some projects are simply too ambitious — the technology isn’t ready, or the organizational change required is too great.

About the Author

Thomas H. Davenport (@tdav) is the President’s Distinguished Professor of IT and Management at Babson College in Wellesley, Massachusetts; a fellow at the MIT Initiative on the Digital Economy and at NewVantage Partners; and a senior adviser to Deloitte Analytics. Vikram Mahidhar (@vikram_mit) is head of AI business at Genpact, a professional services firm focused on delivering digital transformation based in New York.

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