MIT Sloan Management Review Article on Unlocking the Value of Augmented Reality Data

Augmented reality sensors’ context-rich data allows businesses to connect the dots and build better products and processes.

The word “sensor” has become inseparable from the internet of things (IoT), where sensors detect environmental conditions and communicate these signals bidirectionally as data, whether it’s an industrial machine reporting its operating condition or your home thermostat being turned on remotely. This data is a key driver of the IoT’s global economic impact, which McKinsey estimates could reach up to $11.1 trillion per year by 2025.