MIT Sloan Management Review Article on The Trouble With Tweets

An interesting thing happens to ideas when they are rightsized for Twitter. The tweet takes over — and becomes a substitute for — the larger idea it is meant to introduce. In a way, the headline becomes the story.

This phenomenon is particularly evident when the idea behind the tweet is in any way nuanced or controversial. In the world of management ideas, questioning the value of corporate culture meets both of these criteria.