MIT Sloan Management Review Article on The Transformational Power of Recommendation

Recommendation engines are revolutionizing how customers buy and employees work.

Wikipedia defines recommendation engines (and platforms and systems) as “a subclass of information filtering system that seeks to predict the ‘rating’ or ‘preference’ a user would give to an item.”1 But as a tool, technology, and digital platform, recommendation engines are far more intriguing and important than this definition suggests.