MIT Sloan Management Review Article on The Hidden Values Driving Strategy

Leaders’ subconscious biases can influence their choices of growth strategies.

A growing cadre of managers is recognizing that their companies’ long-term prospects depend on demonstrating positive societal impacts.1 To that end, they’re taking pains to clearly articulate what they and their organizations value. This is helping them to define meaningful business goals, appeal to customers, and motivate a rising generation of workers who seek purpose, not just a paycheck.

About the Author

Philip Meissner is a professor of strategy and decision-making at ESCP Business School in Berlin, as well as the cofounder and director of the European Center for Digital Competitiveness. Torsten Wulf is a professor of strategic and international management at Philipps University in Marburg, Germany, and academic director of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management in Leipzig, Germany.

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