MIT Sloan Management Review Article on The Four Fatal Mistakes Holding Back Circular Business Models
- 9m
- Johan Frishammar, Vinit Parida
- MIT Sloan Management Review
- 2021
The urgency of the climate crisis is driving some of Europe’s leading manufacturers to pursue new strategic approaches intended to mitigate the environmental impacts of their products and processes. One such innovation is to adopt a circular business model, whereby a focal company collaborates with its ecosystem partners to create, capture, and deliver sustainable value. The goal: to improve resource efficiency — by extending the life spans of products and parts, for example — to achieve environmental benefits while still meeting profit targets.
About the Author
Johan Frishammar is a professor of entrepreneurship and innovation at Luleå University of Technology and a research fellow at the Stockholm School of Economics’ House of Innovation in Sweden.
Vinit Parida is a professor of entrepreneurship and innovation at Luleå University of Technology and at the University of Vaasa in Finland.
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MIT Sloan Management Review Article on The Four Fatal Mistakes Holding Back Circular Business Models
