MIT Sloan Management Review Article on The Experience Disrupters

To compete in 2020, it’s not good enough to have a disruptive product. Your customer experience also needs to shine. What will it take to innovate and compete over the next decade? These articles examine some of the biggest challenges companies will face, such as building the future workforce and identifying tomorrow’s disrupters. Included are contributions to MIT SMR’s special issue on disruption, published in memory of Clayton Christensen.

About the Author

Brian Halligan (@bhalligan) is CEO of HubSpot, a customer experience software platform for growing businesses. He’s a coauthor of Inbound Marketing: Attract, Engage, and Delight Customers Online (John Wiley & Sons, 2014). This article was adapted from Halligan’s keynote speech at HubSpot’s Inbound 2019 event.

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