MIT Sloan Management Review Article on The Digital Change Your Company Needs

  • 5m
  • Omar Abbosh, Paul Nunes, Vedrana Savic
  • MIT Sloan Management Review
  • 2018

Master these three preconditions to transform your organization and achieve high performance.

A recent Accenture survey shows that those companies that generated the most revenues from investments in markets and offerings where they had not previously participated (the “new” business activities) were ones that achieved the strongest financial gains between 2014 and 2017. For one company, new could mean shaking up an artisanal brand by introducing digital technology. For another, it might mean launching and scaling an online marketplace. For a third, it could be a matter of focusing on a new product area with great future potential.

We believe this process of embracing new business activities outside of the familiar territory is best characterized by the term rotation.

About the Author

Omar Abbosh is Accenture’s chief strategy officer, tweeting @omarabbosh. Paul F. Nunes (@paulnunes) is global managing director of thought leadership, Accenture Research. Vedrana Savic is managing director of thought leadership, Accenture Research.

Learn more about MIT SMR.

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  • MIT Sloan Management Review Article on The Digital Change Your Company Needs

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