MIT Sloan Management Review Article on The Advantages of Digital Maturity

The higher a company’s level of digital maturity, the better its financial performance is likely to be.

New digital technologies like social media, mobile and analytics are advancing rapidly on the economic landscape. These innovations are used widely by consumers and employees alike. Facebook alone has more than one billion users, and there are more than six billion mobile phones. What do traditional businesses do when employees have better digital solutions at home than they do at work, and customers are more technology savvy than the people trying to sell to them?

About the Author

George Westerman is a research scientist at the MIT Center for Digital Business. Didier Bonnet is a managing director and global head of practices at Capgemini Consulting. Andrew McAfee is a principal research scientist at the MIT Center for Digital Business.

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